Company Summary
This Company, located in Oakland County, Michigan, provides lawn care, bed maintenance, landscaping, and snow removal services primarily to residential customers in a growing and prosperous region of the state. In two decades of business, the Company has attracted a large and loyal customer base by providing stellar, responsive customer service provided by an experienced staff. It has also embraced e-marketing, leveraging its strong reputation into ever-greater sales. The owners of the region’s expensive homes have money to spend on well-landscaped and manicured grounds and have relied on the Company for decades. With its expertise, solid reputation and base of loyal customers, the Company is well-established and poised for growth under a new owner dedicated to its high service standards. The current owners are willing to assist new owners through a reasonable transition period.
Investment Highlights
Loyal customer base – The Company averages more than 400 lawn and snow accounts per year, with some customers dating back decades.
Strong customer service – Calls or emails from prospects or customers are returned usually the same day. Complaints or problems are fixed to the customers’ satisfaction, as the Company stands behind its work and treats clients like family.
Online and e-marketing – The Company has earned high online customer ratings and employs many other e-marketing tools, including a Constant Contact database of over 1,500 households.
Experienced staff – Retention of experienced upper-level staff helps ensure consistent quality customer service.
Growth Opportunities
Growing demand –The Company has averaged 6.5% annual growth over the last 4 years, while turning away customers and adding projects to its waiting list.
More staff – The Company’s only constraint to growth is strategic hiring of additional, experienced personnel.