Call: 616-379-4045

About Us

The traditional M&A process is broken due to a high failure rate where only 20% of businesses that start the process are sold. And of those that are sold, 75% of the business owners have seller’s remorse. Randy Rua started Rua Associates in order to address both of these problems. Since 2010, Rua Associates has successfully guided hundreds of small business owners through the sales process.

Randy Rua, Founder and President

Randy provides vision, leadership and extensive knowledge to guide Rua Associates confidently towards its goals. Randy first experienced the M&A industry when he decided to purchase a business through a business broker. Randy then went to an M&A advisory firm when he decided to sell that business. He worked closely with the firm on selling his business and realized fulfillment in creating the path to fulfill dreams through successful business ownership transitions. Over the next 5 years, Randy worked at a few firms, developing his own unique process and was highly successful. Out of this came Randy’s decision to start Rua Associates.

Randy earned a BS in Engineering from Calvin College as well as a Masters of Business Administration (MBA) with a concentration in entrepreneurship from the University of Southern California. Randy is a Certified Business Appraiser (CBA) through the Institute of Business Appraisers (IBA) and is a Certified Exit Planning Advisor (CEPA) through the Exit Planning Institute (EPI). In addition, Randy has served as an adjunct professor at Calvin College and Grand Valley State University. Randy lives in Zeeland, MI and is married with two children.

Tami Rua, Managing Partner

Tami is the glue that helps connect Rua’s operations team, sales and marketing team and finance team. Tami’s background is a variety of finance and operations positions first with Johnson Controls then with Steelcase. She wants the best for her staff, the organization and the clients. Tami graduated from Dordt College with a BA in Business Administrations. She lives in Zeeland, MI and is married with two children.

Kim Eluskie, Project Manager

Kim has extensive experience in administrative management with a background in the financial industry and corporate retail. Her responsibilities include accounting, human resources, I.T. management, client information management, and managing the general office operations.

Prior to joining the team, Kim served as the ATM Operations Officer for a predominant, local financial company. Responsibilities of the division included ATM installations, machine and network balancing, ATM card services and customer service. Previously, Kim served as the Sales & Marketing Manager and the M.I.S. Manager for a premier 20+ store local retail operation. Kim also taught as an adjunct professor at Grand Rapids Community College.

Kim received her Bachelor’s degree in Administrative Management from Ferris State University. She has served as treasurer for her church, substitute taught at Algoma Christian School, and currently serves as treasurer on the Sparta Area Schools Board of Directors.

Travis Ernst, Project Manager

Travis joined Rua Associates after over 10 years in the private sector. Travis was a minority owner and Chief Operating Officer of a company supporting the defense industry. Prior to that position he formed his own company and worked as an independent security contractor. Travis also served a 12 year tenure in the US Army. At Rua Associates he is responsible for business development and meets with clients and prospective customers who are looking at various transition opportunities. Having been a business owner and had personal experience in a business transaction, he is able to relate to owners who are considering their own transition options. Travis attended Grand Valley State University where he obtained a Bachelor’s degree in Business Administration. He lives in Allendale, MI and is married with four children.

Joy Fullmer, Financial Analyst

Joy spends the majority of her time analyzing client financial statements and assisting with business valuations. She helps provide internal and external clients with presentations and reports so they can make well-informed decisions. In 2013, Joy graduated from Northern Michigan University with a degree in Economics. After college, she gained experience in the financial services industry working as a bank examiner in the greater Chicago area. Originally from West Michigan, she is glad to be back in the area. Some of Joy’s favorite things are traveling, spending time with friends and family, water sports, and cupcakes.

Nick Good, M&A Advisor

With seven years of experience in finance and commercial insurance, Nick joined the team as a Senior Analyst. He was promoted to M&A Advisor and primarily focuses on working with qualified buyers and sellers providing strategic direction throughout the transaction process, including financial modeling, deal structuring, negotiating and coordinating the transfer of ownership from sellers to buyers.

Previously Nick worked for both a boutique private equity firm and a leading financial services company. Nick also served as a Commercial Client Manager for a prominent insurance agency.

Nick received his Bachelor’s degree in Business from Calvin College and his MBA in finance from Boston College. He has coached high school and collegiate lacrosse, and has served as a drummer for his church.

Scott Jousma, Sales Development Representative

Scott brings over 20 years of sales and relationship management experience to Rua Associates in his Sales & Marketing Development role. He will support the day-to-day activities of the department. His experience is utilized as one of the first contacts potential clients and advisors may have with Rua Associates, and makes sure they receive the level of customer service that Rua Associates is known for. He is a graduate of Aquinas College, and received a Bachelor of Science degree in Business Administration. Scott lives in Grand Rapids with his wife, and has two grown children. Scott enjoys reading, biking, kayaking and music. Currently serves as a volunteer for Kent County Special Olympics

Bruce Meyer, Buyer Marketing & Prospecting

Bruce has nine years of experience in financial services, and mergers and acquisitions. Bruce’s primary responsibilities are on identifying buyers for current sell-side assignments, perspective sellers, and working with buy-side acquisition searches.

Bruce previously worked with a buy-side mergers and acquisition firm, and a large national financial services firm. He also worked for a large independent real estate firm for seven years, in both commercial and residential sales.

Bruce also proudly served in the United States Navy. Bruce received his Bachelor’s of Business degree from Baker College, and attended the University of Michigan Ann Arbor, where he completed his Liberal Arts studies.

Connie Perry, Executive Assistant

Connie’s expertise is in detail and organization. She supports Randy and Tami with a variety of items related to their every day tasks, and takes care of other office management activities. Connie has extensive experience in office administration and customer service in the insurance, banking and non-profit fields and has a degree in Business Management from Davenport University. She is married and enjoys reading, volunteering, and spending time with family and friends.

© Rua Associates    |   5445 32nd Ave, Hudsonville, MI 49426    |  Office: 616-379-4045

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