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The Rua Approach

There are more and more companies becoming available for sale. Unfortunately only 3% of buyers that look at businesses actually buy one. Our process not only ensures you will have a sale transaction that meets your expectations but it also helps you stand out from the crowd and confidentially filters out the 97% of unqualified or unfit buyers.


In this phase of the process, we’ll do market research, testing, and a financial review of your business. We’ll also thoroughly evaluate your business’s readiness to sell and then review a strategic plan to bring your business to market. This in-depth preparation process provides a firm foundation for the remaining phases of the Rua Transaction Process.

During this phase of the process, we will pair your business with the best possible potential buyers. We’ll prepare presentations and showings for your business, review proposals, and facilitate correspondence. This will help us develop a group of buyers that best fits your business, which creates healthy competition and a stronger value.

Once you’ve chosen which proposal to accept, we will schedule a closing, and coach you through all legal documents involved. We proactively facilitate everything needed to ensure a timely and successful closing.


Success Rate

The Rua Business Transaction Process has an 80% success rate, much higher than the typical 20% success rate of other M&A transactions. If you are ready to buy or sell a business, we know we can help you successfully transition to the next stage of your life.

© Rua Associates    |   PO Box 475, Hudsonville, MI 49426    |  Office: 616-379-4045

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