Company Summary
This U.S. Company helps organizations communicate with employees to help ensure the employees understand, value, and effectively use human resource-related programs – particularly benefit and compensation programs. The Company’s consultants and experienced freelancers develop and execute employee communication strategies – tailored to each individual client. Deliverables may include printed brochures, scripted presentations, videos and, increasingly, web-based communications that fill a unique niche. With an impressive list of high-profile customers in multiple industries and regions, this successful Company is well poised to be an even more lucrative business in the HR consulting space.
Growth Opportunities
Outbound sales strategy – Owners have focused on maintaining stable income from a few jumbo clients. Experienced salespeople and additional staff to deliver the services would boost income.
Expanded market – Although its focus is on large clients, the Company serves relatively small subgroups and subsidiaries of a jumbo client – evidence of the potential to serve smaller organizations.
Broader reach – The Company currently serves only U.S.-based customers but is regularly asked to support global operations – evidence of the potential for overseas business.
Accounting practices – The Company’s billing practices reflect classic HR consulting. As Company services have evolved to become more web-based/online, there is growing opportunity to enhance cash flow by adopting billing practices such as payments in advance, retainers and subscriptions.
Investment in Marketing – The Company has operated with little to no marketing from 2014 – 2017. In 2018, marketing efforts were resumed with an emphasize on expanding forensic work and governmental contracts. Spreading word about the Company’s qualities, particularly its success and expertise in innovative engineering solutions, is projected to result in significant growth.
Renewed Opportunities in Forensic Engineering – The Company recently has been renewed as a vendor with a major insurance company, providing the opportunity to expand its forensic engineering insurance services, an area of specialized Company expertise.
Investment Highlights
Established firm – The Company has a reputation for delivering top-quality employee communication consulting services.
Filling a market niche – The Company has capitalized on the following observation: although certain third-party benefit administrators have loyal clients, those same clients also often express dissatisfaction with the communication services of the benefit administrator. The Company offers web-based tools and services allowing clients to retain their benefit administrator yet dramatically improve their employee communications.
Loyal customers – The Company serves an impressive and diversified list of major organizations as long-term, satisfied clients.
Fast on its feet – Innovative, effective systems and a can-do attitude give the Company an attractive ability to deliver quality work with speed. Where competitors typically require a week or more, the Company is likely to deliver in a day or less.
Good value – The Company delivers superior service at fees comparable with its competitors.
Balanced workflow – Because benefit years typically begin Jan. 1, many HR consultancies experience third-quarter spikes. The Company has built a business that remains busy year-round.
2024 Revenue: $740,000
2024 EBITDA: $380,000